Pagespeed can become an obsession. Do not start dismantling your website, or taking good features out to get a higher score. The most important aspect of pagespeed is not your Google or GT Metrix performance scores, but the end user experience itself.
If your website uses company branding guidelines, or has particular features that your users love, keep that intact. Sometimes it is not possible to ‘Go Green’ every single time (especially on mobile devices). As long as your website loads fast, and is error free then you are good to go. Remember average pagespeed scores globally are 38 for mobile and desktop is 44. If you get your desktop into the high 80’s, and mobile into the 70’s you are way above average and doing well.
If you do have features that are bogging down your website, think carefully about whether you really need them, or look for alternatives. Large JS files and excessive tracking can hurt the score so much it has a direct impact on your search rankings. This is something that pagespeed testing can highlight, and where the process can really benefit your customers.
If you have followed the Pagespeed Guide, your website should be in a much better state than it was when you started. If you would rather meet me live on video as I do the guide steps for you, then feel free to book your website in for a pagespeed boost. In the meantime, I will leave you with some additional tips and tricks below.
Google Chrome Is Your Friend
Use Different Plugins
Don’t Get Frustrated!
Do Use Plugins For Optimization
Using plugins for pagespeed optimisation is a far better and more flexible way to optimise your website than trying to do it manually. As long as they are setup correctly, they will greatly enhance the usability of your website. As stated above, inexperienced users have given plugins a bad name – this is not the case.
Using plugins means you are not changing the core code of your website. This is vital for most users as it means you can keep all the functionality of your theme. If you wanted to update your website, all the features you bought the theme for would still be available. Just remember to re-check for JS errors if you use a new function that you were not using before.
This is a huge reason why you should use plugins to optimise your website. If you alter core code, either from the theme or any plugin, you will be stuck and have to re-optimise everything if you update any of the plugins or the theme.
Any Updates Would Overwrite Optimizations.
Manual optimization is the purists way to go – but if there are major updates to any of the components of your website, you may become unstuck and have to redo everything you have done. With plugins such as Rapidload, all rewrites are dynamic and reversible. If your theme updates just delete the files in the plugin admin area and re-add them to update the files.
End Of Pagespeed Guide
That is the end of the guide. If you have not used my pagespeed service and soldiered through it all, let me know your before and after pagespeed scores. I’ve written this to hopefully help you out.